+27 86 1 274 377  ASI Place, 48 Grosvenor Road, Bryanston

About Us

People. Passion. Purpose. We are ASI. Learn about the rich history of ASI Financial Services and how we’ve grown to become a trusted name in the financial industry.

The Pillars We Stand By

Humanity

Humanity

We cannot exist without our clients, their employees and our own people – relationships are at the core of everything we do to improve the lives of all who live in South Africa.

Transparency

Transparency

Our independent advisory services are transparent, with our consultants and service providers openly accountable for every part of all relationships.

Innovation

Innovation

Our actuarial tools, passion for fintech, and understanding of South Africa’s complexities allow us to provide innovative analysis and strategic advice for diverse organisations.

Excellence

Excellence

The only way we can achieve our vision of Building Wealth and Changing Lives in South Africa is by setting excellence as our standard in every client and partner relationship.

Integrity

Integrity

We operate honestly and within all the legislation that guides the financial services sector, firm in our resolve to do business ethically and fairly, always.

Simplicity

Simplicity

Financial advisory services that achieve the best results are simple, accessible, and easy to understand, much like our bespoke services and our processes.

Meet Our Executive Committee

The doors to financial freedom are opened with the keys of integrity, transparency, and a trusted team.
Our leadership team works together to help clients Build Wealth and Change Lives.

Anthony Govender

Anthony Govender

Group
CEO

Widely regarded as a ‘boardroom activist’, championing causes that are close to his heart through purposeful leadership in the Financial Services industry.

Naseema Ephraim

Naseema Ephraim

Managing
Director

In alignment with ASI Financial Services (PTY) Ltd’s core values of Building Wealth and Changing Lives, she passionately helps corporate clients across African markets with Health, Wellness and Employee Benefit strategies.

Justin Swanepoel

Justin Swanepoel

Chief Executive: Business Enablement

Enthusiastic about the Financial Services industry and the potential it has to uplift and empower South Africans to create generational wealth, is what drives his passion for actuarial excellence.

Dr Candice Booysen

Dr. Candice Booysen

Executive

A registered Industrial Psychologist with the Health Professions Council of South Africa, Dr. Booysen is renowned for her dynamic leadership and fervent passion for fostering growth within organisations.

Brandon Saunders

Brandon Saunders

Chief Executive: Operations

As a trusted and credible voice in the industry, his family-oriented approach has allowed him to build valuable relationships with people over the years, driving his passion of Building Wealth and Changing Lives in the local Insurance industry.

Nicholas Govender

Nicholas Govender

Executive: Partner Relations

Nicholas leverages his expertise as a strategic leader in driving transformation and financial empowerment, strengthening the executive and partner’s vision for growth and innovation across the ASI Group of Businesses.

Wayne Geyer

Wayne Geyer

Executive: Business Development

In a market that can only be defined as complex, his pursuit of putting people before profit with the aim of simplifying the Financial Services industry has contributed greatly towards ASI Financial Services (PTY) Ltd’s growth.

Lesego Kgamphe

Lesego Kgamphe

Executive: National Government Advisory

Delivering real transformation and value through world class servicing of his clients in the public sector is what drives his purpose as a solutions driven leader.

Kganki Matabane

Mr. Kganki Matabane

Non-Executive

Bringing decades of experience in operations and strategy execution across the African continent, Mr. Matabane boasts a distinguished track record of delivering innovative leadership and tangible results.

Dr. Thembisile Xulu

Dr. Thembisile
Xulu

Non-Executive

With over two decades of healthcare expertise, holds a medical doctorate and a master’s degree in Public Health and Obstetrics. Serving as CEO of SANAC and chairperson of esteemed boards, her leadership is exemplary, making her a valuable addition to our team.

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