+27 86 1 274 377  ASI Place, 48 Grosvenor Road, Bryanston

About Us

People. Passion. Purpose. We are ASI. Learn about the rich history of ASI Financial Services and how we’ve grown to become a trusted name in the financial industry.

The Pillars We Stand By

Humanity

Humanity

We cannot exist without our clients, their employees and our own people – relationships are at the core of everything we do to improve the lives of all who live in South Africa.

Transparency

Transparency

Our independent advisory services are transparent, with our consultants and service providers openly accountable for every part of all relationships.

Innovation

Innovation

Our actuarial tools, passion for fintech, and understanding of South Africa’s complexities allow us to provide innovative analysis and strategic advice for diverse organisations.

Excellence

Excellence

The only way we can achieve our vision of Building Wealth and Changing Lives in South Africa is by setting excellence as our standard in every client and partner relationship.

Integrity

Integrity

We operate honestly and within all the legislation that guides the financial services sector, firm in our resolve to do business ethically and fairly, always.

Simplicity

Simplicity

Financial advisory services that achieve the best results are simple, accessible, and easy to understand, much like our bespoke services and our processes.

Meet Our Executive Board of Directors

The doors to financial freedom are opened with the keys of integrity, transparency, and a trusted team.
Our leadership team works together to help clients Build Wealth and Change Lives.

Anthony Govender

Anthony Govender

Director

Widely regarded as a ‘boardroom activist’, championing causes that are close to his heart through purposeful leadership in the Financial Services industry.

Justin Swanepoel

Justin Swanepoel

Director

Enthusiastic about the Financial Services industry and the potential it has to uplift and empower South Africans to create generational wealth, is what drives his passion for actuarial excellence.

Dr. Thembisile Xulu

Dr. Thembisile
Xulu

Non-Executive

With over two decades of healthcare expertise, holds a medical doctorate and a master’s degree in Public Health and Obstetrics. Serving as CEO of SANAC and chairperson of esteemed boards, her leadership is exemplary, making her a valuable addition to our team.

Kganki Matabane

Mr. Kganki Matabane

Non-Executive

Bringing decades of experience in operations and strategy execution across the African continent, Mr. Matabane boasts a distinguished track record of delivering innovative leadership and tangible results.

Nkuli Bogopa

Non-Executive

A dynamic, results-driven professional with over 20 years of experience in corporate real estate, facilities and project management and sustainability across diverse industries including banking, mining, housing and the public sector.

Dr Candice Booysen

Dr. Candice Booysen

Non-Executive

A registered Industrial Psychologist with the Health Professions Council of South Africa, Dr. Booysen is renowned for her dynamic leadership and fervent passion for fostering growth within organisations.

Meet Our Executive Committee

Our amazing EXCO team leads the charge in creating sustainable, environmentally conscious solutions that benefit both communities and the planet. 
Their passion, innovation and commitment to green initiatives drive real impact across the entire business.

Anthony Govender

Anthony Govender

Group
CEO

Widely regarded as a ‘boardroom activist’, championing causes that are close to his heart through purposeful leadership in the Financial Services industry.

Justin Swanepoel

Justin Swanepoel

Chief Executive: Business Enablement

Enthusiastic about the Financial Services industry and the potential it has to uplift and empower South Africans to create generational wealth, is what drives his passion for actuarial excellence.

Nasriyn Snell

Executive: Human Capital

Bringing a wealth of experience in people management, organisational development and strategic HR leadership. Passionate about building inclusive workplaces and nurturing talent. 

Brandon Saunders

Brandon Saunders

Chief Executive: Operations

As a trusted and credible voice in the industry, his family-oriented approach has allowed him to build valuable relationships with people over the years, driving his passion of Building Wealth and Changing Lives in the local Insurance industry.

Kinesh Chinsamy

Group Finance Executive

Responsible for driving financial strategy, governance and sustainable growth across the group. With a strong background in corporate finance and a sharp eye for detail, he ensures financial discipline while enabling innovation and expansion.

Nishan Pillay

Managing Director: Employee Benefits

Leading innovative solutions that enhance employee well-being and financial security. His strategic vision ensures tailored benefits that align with client needs and deliver long-term value.

Naseema Ephraim

Operations Executive: Employee Benefits

Dedicated operations leader in Employee Benefits, known for streamlining processes, enhancing service delivery and ensuring clients receive efficient, compliant and people-first support. 

Lesego Kgamphe

Lesego Kgampe

Executive: National Government Advisory

Delivering real transformation and value through world class servicing of his clients in the public sector is what drives his purpose as a solutions driven leader.

Wayne Geyer

Wayne Geyer

Executive: Mergers & Acqusitions

In a market that can only be defined as complex, his pursuit of putting people before profit with the aim of simplifying the Financial Services industry has contributed greatly towards ASI Financial Services (PTY) Ltd’s growth.

Tishalan Pillay

Director: Sales & Marketing

Passionate about leading high-performing sales teams, driving strategic marketing campaigns and turning audience engagement into long-term partnerships through purpose-driven messaging and results-focused selling.

Nicholas Govender

Executive: Partner Relations

Nicholas leverages his expertise as a strategic leader in driving transformation and financial empowerment, strengthening the executive and partner’s vision for growth and innovation across the ASI Group of Businesses.